We are Kindred.

An independent PR and comms agency based in London

Purpose Awards Agency of the Year 2026, 2024, 2022

We are Kindred. The UK’s leading purpose-focused PR and communication agency. And the only agency to be named Purpose Agency of the Year three times.

For us, positive change is serious business. We believe strong purpose and strong performance aren’t mutually exclusive. We work with brands and organisations that want to achieve both.

And we’re serious about how we do it. We create campaigns that have the power to improve the lives of people, strengthen communities and enhance the wellbeing of the world.

Read about what we do or see our work to find out more.

What we offer.

Strategy and Creative

  • Positive change comms consultancy
  • Communications strategy
  • Sustainability/ESG comms strategy and consultancy
  • Behaviour change consultancy
  • Purpose-led partnership consultancy
  • Paid social planning
  • Research and analysis
  • Idea generation
  • Behaviour change consultancy
  • Social media strategy
  • Message development
  • Content strategy

Content and Campaign Delivery

  • 360 comms campaigns
  • Press office
  • Community management
  • Content creation
  • Advertising
  • Partnership marketing
  • Events
  • PR and media relations
  • Social media
  • Influencer outreach and co-creation
  • Design and branding
  • Paid social implementation
  • Stakeholder relations

View our what we do page for more info

Our work.

British Association for Counselling and Psychotherapy (BACP) — No More Stiff Upper Lip

We boosted consideration of therapy amongst midlife women by 25%

Behaviour change / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media
Behaviour change / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media
Talisker — The Talisker x Seawilding partnership

We are helping to restore native oyster and seagrass on Scotland's west coast

Communications strategy / Content / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media / Strategy
Communications strategy / Content / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media / Strategy
Epson — Fashion Play

We helped 73% to pledge to make a concerted effort to reduce their clothing waste.

Behaviour change / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media
Behaviour change / Idea generation / Media relations / Paid social planning / Partnership marketing / Positive change / Research and analysis / Social media
Gatsby — Talking Futures

We got 56% of parents to talk to their kids about technical education, using a shared love of football

Behaviour change / Idea generation / Media relations / Partnership marketing / Positive change / Research and analysis
Behaviour change / Idea generation / Media relations / Partnership marketing / Positive change / Research and analysis
British Association for Counselling and Psychotherapy (BACP) — Positive Steps

We increased the number of new mums who would consider having therapy by 33%

Behaviour change / Communications strategy / Idea generation / Media relations / Partnership marketing / Positive change / PR / Research and analysis
Behaviour change / Communications strategy / Idea generation / Media relations / Partnership marketing / Positive change / PR / Research and analysis
Epson — Water Silks

We helped 76% of Brits feel that Epson is a business that cares about sustainability.

Content / Influencers / Media relations / Message development / PR / Sustainability/ESG comms strategy
Content / Influencers / Media relations / Message development / PR / Sustainability/ESG comms strategy
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Who we work with.

Recognition highlights.

News & views.

New work

JustGiving appoints Kindred
New work

The Parenting Grind for BACP
New work

Benenden Health’s “wake-up call” for men
Positive change

Happy 4th B Corp Birthday to us!
Awards

Creative Moment Award finalists
Awards

Record number of PRWeek Award shortlists
Awards

Third Sector Awards shortlist
Awards

We’re CiPR Award winners!
New work

An open letter to parents from employers
Awards

The judges’ view: why Kindred was named the best agency for purpose comms
View all news & views