We’re pleased to announce that we’ve launched our first campaign for MINI.

To mark 25 years of modern MINI production in the UK, we worked with BMW Group UK to create a campaign celebrating the brand’s cultural and manufacturing impact through 25 curated facts. We’ve spotlighted on the scale and significance of British production – with more than 4.6 million MINIs built since 2001 by a workforce of over 3,000, producing up to 800 cars a day, with a new vehicle rolling off the Oxford production line every 78 seconds.

These headline figures were brought to life through a suite of new imagery showcasing the people behind the production line. Combining industrial scale with human stories, the campaign reinforced MINI’s position as a modern British icon and celebrated a quarter-century of manufacturing heritage.

Coverage so far has included The Sun and BBC Radio Oxford, as well as a pole position photo feature in the Daily Telegraph on the morning of launch.