Positive change
October 2025
Globally, DEI is facing a backlash. But while Trump’s administration is rolling back on DEI progress in the US, the UK PR industry has a little hope. The latest instalment of PRWeek and People Like Us’ Pay Gaps Project shows some progress – albeit not huge shifts – more agencies submitted their data, more large agencies took part, and the ethnicity pay gap is narrowing.
We submitted our data for the fifth time, making us one of 12 agencies to do so since the project began. We retained top marks for gender pay gap (or lack thereof) and improved our ethnicity pay gap score by 2 points. We believe that being transparent is the first step to making industry change, and we’re delighted more agencies are joining us on the journey.