New work
May 2025
This Mental Health Awareness Week, we’re thrilled to announce that we’ve been hired by the British Association for Counselling and Psychotherapy (BACP). We’ll be collaborating with BACP on campaigns to encourage more people to seek support from a registered therapist when they need help.
BACP is the UK’s largest professional association for counsellors in the UK, with more than 70,000 members. Our work will support the organisation’s strategic aim to set the global gold standard for best practice in the counselling professions.
Encouraging open conversations about mental health is something that’s important to us as at Kindred, so working with BACP feels like the perfect partnership! Look out for our first campaign this summer.