We’ve launched our inaugural Building a Better World report, which explores the gap between the issues UK consumers want businesses to take more action on and what businesses are currently doing to make positive change. It also delves into the blockers marketing and comms leaders face when it comes to taking more action on ethical, social and environmental issues, with recommendations for how these challenges can be tackled.

The report is based on quantitative research with 250 marketing and comms leaders and 1,000+ members of the public, and qualitative interviews with some of the biggest names in purpose-led comms. We hope it gives leaders in our industry evidence to support their business case for positive change, and that the recommendations it includes will inspire and support them to realise the potential of purpose for people, planet and profit.

Read the full report here.