For Social Work Week 2024, we launched a campaign on behalf of Social Work England calling on the entertainment industry to ‘Change the Script’ on how the profession is represented in TV and film. Our powerful campaign film featured real stories of social work, highlighting the positive impact social workers can have on people’s lives to give them the credit they deserve. We sparked debate on channels from 5Live to Women’s Hour, with our content creating a 67% increase in people strongly agreeing that social workers should have more recognition than they’re currently given.