Whether you’re interested in gardening or not, Chelsea Flower Show is undoubtedly a highlight of the summer season. Bringing together contemporary design, art, nature and lots of floral dresses, south west London is taken over by plants and colourful displays.
This year, Kindred worked with Miracle-Gro on its Ecotherapy garden, providing support on planning, preparation and partnerships with key charities, as well as handling press materials, outreach and interviews at the show.
The innovative sensory garden was designed to raise awareness of young people’s mental health and the benefits of horticultural therapy. To strengthen media messages, the garden was partnered with YoungMinds, the UK’s leading charity committed to improving the emotional wellbeing of young people, and HighGround, a charity which provides horticultural therapy to patients of the Defence Medical Rehabilitation Centre.
The Miracle-Gro’wers Academy was also represented on the exhibit – an initiative which has seen the company work with over 500 schools over the past seven years, helping enrich curriculums with scientific experiments where children can learn more about gardening and plants while sparking their interest in nature and the importance of spending time outdoors.
Along with partner spokespeople, primary school-aged Miracle-Gro’wers were present at the Chelsea Flower Show, showing off their plants and talking to visitors about discovering their green fingers!
Following the hard work across all teams involved, the Miracle-Gro garden was awarded a prestigious Gold medal by the RHS judges, as well as the Best Discovery Exhibit accolade. It also generated media coverage across print newspapers, broadcast channels and online, publicising the great work of Miracle-Gro and its garden with a heart.