We’ve been busy on the Ellen MacArthur Foundation’s Big Food Redesign Challenge. This 18-month project sought to inspire the food industry to build a better food system; one that regenerates nature based on the principles of a circular economy. In late February, selected retailers welcomed this groundbreaking range of new food and drink products designed with ‘Nature in mind’, helping to combat the fact the food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions.

Our job was to highlight the 141 nature-positive products (by 57 organisations from 12 countries) hitting the shelves, and to communicate that by embracing techniques such as diversifying crops, upcycling ingredients, and adopting lower-impact farming methods, we can create delicious food while also reducing ourenvironmental impact.

We supported the Foundation at its exclusive showcase event at Fortnum & Mason and led all UK media relations, resulting in over 170 pieces of coverage, including hero pieces with The Standard, Independent, Edie, The Grocer, and Bloomberg.