Did you know that in a single year the UK throws 216 million pieces of kids’ clothing into landfill? That’s a pile 244 times the height of Mount Everest. It’s an alarming stat!

To tackle this, we worked with global technology company, Epson, to launch Fashion Play: a first-of-its-kind doll-sized fashion collection created entirely from textile waste using Epson’s pioneering Dry Fibre Technology. Developed in collaboration with award-winning designer, Priya Ahluwalia, the collection showcases how creativity and technology can come together to tackle one of the industry’s biggest challenges.

The campaign aims to spark conversation about sustainable choices and showcase the role innovation can play in tackling the escalating landfill crisis. We’ve done this by landing coverage in industry press including Hypebae and Women’s Wear Daily, alongside broader consumer media.