How do you explain the unexplainable?

The circular economy, regenerative agriculture, nature restoration… so many important developments relating to sustainability are complicated concepts and for many sectors of the public, terms that actively make them switch off.

Part II in our Positive Change Series Breakfast Sessions brought brand leaders together with NGOs and campaigners to hear from leading sustainability lifestyle journalist Fleur Britten to explore how to find a way through.

From ‘finding your trojan horse’ to developing a ‘narrative arc’ and ‘finding the fun’ we covered a lot of ground.

A fantastic opportunity to share experiences and explore news ideas – from channelling our inner Margot Robbie to taking on the artificial grass industry.

News on Part III coming soon, get in touch if you’d like to join!