Last week we hosted a B Corp Month breakfast event for 20+ purpose-led brands to share insights about Gen G – the fast-growing consumer group aligning themselves with The Green Party and for whom value-led sustainability is the baseline expectation, not a differentiator.

Alongside insight partners, Bombe, we unveiled who Gen G are and why they matter, as well as what this could mean for developing purpose-led campaigns for this audience; ultimately unlocking future growth.

The event and discussion gave us all some food for thought.

Get in touch if you want to hear more about Gen G or are interested in attending future Kindred events.