Influencers at Kindred
Influencers at Kindred.
We’ve been doing influencer marketing since it became a thing. And because of our heritage, we know that what really matters isn’t vanity metrics but impact that lasts beyond the campaign.
Mass gifting and chasing likes is dead. We work with influencers who genuinely care about the issues we’re championing. These are people whose audiences really trust them, and that trust has been earned, not bought.
Honesty and collaboration sit at the core of our influencer process. Because we’re not tied to specific influencer networks or agents, we source the right talent for the right brief, not whoever’s on the agency roster.
Due diligence is non-negotiable, brand safety is paramount and our briefing process results in content that clients love and creators love to share.
What we deliver.
- Influencer strategy that focuses more on fit than follower count
- Co-creation that respects what creators do to authentically deliver messages
- Partnerships built to last, not one-and-done transactions
- Content that influencers are genuinely proud to share
- Campaigns that start real conversations and shift how people behave
What our clients say.
“We’ve worked with Kindred for four years across all of our food waste reduction communications. We truly value their ability to help shape and guide impactful campaigns that change attitudes and drive action.”
Jackie Bailey, Senior Campaign Manager, WRAP