New work

It’s a Christmas wrap!

December 2023

Christmas Jumper Day is Save the Children’s biggest annual fundraiser, raising over £4m to help support some of the most disadvantaged children in the UK and around the world.

To encourage people not to ‘buy new’ and feel a deeper connection with the cause, we opened a unique preloved knitwear pop up called Story Knits where every jumper told the story of a children helped by Save the Children. The curated collection donated by Beyond Retro brought to life the stories of 91 children – the number of young people helped by the charity every minute.

A host of amazing names lent their support to the campaign – from Luke Evans and Myleene Klass who both visited the store during its week-long tenure to designer Julia Restoin Roitfeld who held a styling event for media and influencers.

Coverage has come in thick and fast but best of all our jumpers were the must-have label for Christmas taking £10,000 on the till. The perfect ending for our campaign’s story!