Kindred has been appointed by BookTrust to raise the profile of how reading transforms children’s life chances and to increase awareness of the charity’s work among its network of professionals, supporters and delivery partners.

Kindred will work with BookTrust’s leadership and marketing teams to refine how the charity talks about its purpose and impact, as part of BookTrust’s five-year strategy, Reading for a Brighter Future.

This work will be delivered under Kindred’s Purpose Storyteller – a framework to help brands find their purpose, create an effective narrative and develop audience-tested messaging frameworks.