We’ve been appointed by fintech app, Plum, to deliver a creative comms campaign that expands the reach of the smart money app from the personal finance pages into news and culture.

Plum is on a mission to help people grow their money for life, and we can’t wait to help them. Following the launch of ‘Do it with Plum’, a new advertising campaign which highlights the everyday financial struggles that people face and shows how simple the solution can be with Plum’s personal finance tools, our exciting earned-first campaign will disrupt the financial status quo to help people take positive action. Our money’s on it being a good one, so keep your eyes peeled for more soon.