Kindred Strategy
Kindred Strategy.
Today, most people expect businesses and organisations to be ‘taking action’ on big issues. But often internal blockers – from budget constraints to leadership getting cold feet – stall progress.
Kindred Strategy exists to close this gap. By combining evidence, creativity, and practical planning, we help organisations turn good intentions into clear strategies that win internal buy-in and deliver meaningful impact.
We’ve developed strategies for global brands like Diageo and Nespresso, household favourites such as Abel & Cole, and purpose-driven pioneers including Knepp and the Ellen MacArthur Foundation. Helping them unlock their full purpose for people, planet and profit.
Our approach follows a five-stage framework – from research and audience insight to narrative development, planning, and creative activation – that can be dialled up or down depending on the challenge.
What we deliver.
- Positive change comms consultancy (it’s what we’ve done for 25 years)
- Research that finds the insights that matter, not just more data
- Communications strategy built on solid behaviour change principles
- Sustainability/ESG communications consultancy that keeps pace with the media agenda
- Paid social planning that makes every pound work harder
- Content strategy that follows real customer journeys, not just editorial calendars
- Social media strategy that builds communities people want to be part of
What our clients say.
“What sets Kindred apart is their deep commitment to doing what's right – not just what's easy – with a shared passion for purpose-driven impact. With Kindred, you're not just hiring an agency; you're gaining a partner who’s equally invested in the mission."
Lucy Hamilton, Talisker Global Head of Marketing