We developed Flip the CONtext for the FCA, highlighting common ‘con’ techniques in everyday settings to help people stay vigilant against the threat of pensions scams. With over 190 pieces of coverage, we led the news agenda on the day of the launch, reminding our audience it was a threat relevant to them, and encouraging them to be more confident in spotting scams. We’re thrilled that the campaign was recognised by the PRmoment judges.