Less Concrete More Jungle
Less Concrete More Jungle.
Less Concrete More Jungle (LCMJ) is our nature-focused division, helping brands move beyond token gestures to create tangible, positive impact for the natural world.
The UK is one of the most nature-depleted and disconnected countries in the world, but collective action has the power to make a meaningful difference. That’s why we’re so passionate about helping brands connect themselves and their audiences with the natural world.
Kindred LCMJ connects organisations with meaningful conservation work, builds campaigns that live and breathe in the real world, gets people genuinely engaged with wild spaces, and supports nature’s renewal in ways that benefit both brands, communities and the UK.
Kindred LCMJ. There’s always a reason to go outside.
What we deliver.
- Communications that connect brands to genuine nature restoration work
- Campaigns that engage audiences with biodiversity and wild spaces
- Creative that inspires people to take action, not just feel concerned
- Strategic partnerships between brands and environmental organisations
- Nature-first strategies that deliver for people, planet and performance
What our clients say.
“No one in the creative industry understands the issues and challenges the natural world faces better than LCMJ.”
Charles Burrell, Founder, Knepp