Kindred x Less Concrete More Jungle

Less Concrete More Jungle: Kindred’s nature-focussed division.

Less Concrete More Jungle (LCMJ) is a division of Kindred focused on bringing people and business closer to nature.

The UK is one of the most nature depleted countries in the world. Collective action has the power to make a meaningful difference which is why we’re so passionate about helping brands connect themselves and their audiences with the natural world.

Our aim is to enable both commercial and non-profit organisations to play an authentic role in engaging the public with wild spaces, and in doing so, support the renewal of nature and benefit all our lives.


Our NATURE+ content series explores the challenges and opportunities for nature connection across a range of cultural and industry sectors.