For Kindred’s new affordable healthcare client, Benenden Health, we created and launched a B2B thought leadership PR campaign about the impact of the menopause on women in the workplace. Our research revealed the devastating toll menopause is taking on women’s careers – with almost a third (28%) saying they are considering leaving their job because of symptoms, and 7% already having quit.

Benenden Health wanted to raise awareness of this issue and provide guidance to employers on what they can do to better support their female staff. We created a striking image with the stories of real women in the form of a missing poster, highlighting what can happen to women if they are not supported in the right way. This campaign image gave us the platform for our PR story. We secured quality coverage including The Times, on BBC Radio Five Live, in London Daily News and Personnel Today.

Read more about the campaign launch here.