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Building a Better World report 2025

Beyond Purpose Paralysis: finding your voice in a polarised world

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The Parenting Grind for BACP
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Benenden Health’s “wake-up call” for men
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Happy 4th B Corp Birthday to us!
Awards

Creative Moment Award finalists
Awards

Record number of PRWeek Award shortlists
Awards

Third Sector Awards shortlist
Awards

We’re CiPR Award winners!
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An open letter to parents from employers
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The judges’ view: why Kindred was named the best agency for purpose comms
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Kindred appointed by BookTrust
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Kindred named Purpose Agency of the Year!
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Highly Commended at PRWeek People & Places Awards
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Supporting people through pregnancy loss at work
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Outside View for BACP
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Kindred in PRWeek’s Top 150 agencies
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Five CiPR Award shortlists
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Fundraising for March Miles
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25 years of a modern MINI
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PRmoment Award winners
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Welcome to the Gen G Growth Lab
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Kindred shortlisted for D&I efforts
Awards

Kindred shortlisted for Purpose Awards
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Design Council appoints Kindred
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Getting to know Gen G
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Why Gen G is the consumer shift brands can’t ignore
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Social Work Happens Here
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26 B Corps we’re loving in 2026
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Podcast interview: Purpose Paralysis, Pitch Pressure and Positive Change
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Upcoming event: Get to know Gen G
Awards

Seven PRmoment Award shortlists for Kindred!
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BACP ‘No More Stiff Upper Lip’ launch
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Menopause: Missing from the Workplace campaign
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Tackling online risk in the age of age verification
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MyFitnessPal ‘fights the fad’ this Jan
Awards

Purpose Awards co-chair announcement
Positive change

Finding your voice in a polarised world
New work

Talisker x Seawilding partnership launch
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Can a Giant Armadillo make Christmas #1?
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Epson’s Fashion Play launch
New work

Kindred wins BMW and MINI PR accounts
Awards

PRCA Award winners
Awards

Sustainability and Purpose Awards finalists
Positive change

Building a Better World report 2025
Awards

Drum (Awards) roll please…
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Amidst a DEI backlash, there are glimmers of progress
Awards

Four PRCA UK Award shortlists
Life at Kindred

Kindred’s charity trek in the Lakes
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Third Sector Awards: Comms Agency of the Year 2025
New work

Positive Steps for BACP
Life at Kindred

Our B Corp Birthday 2025
Awards

Plum features in Creative Moment Awards
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Three PRWeek Awards shortlists
Positive change

Explaining the unexplainable
Awards

Third Sector Awards shortlist
New work

Transfer window of opportunity for Talking Futures
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Is sustainability holding nature back?
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We’re a certified Disability Confident Employer
New work

BACP chooses Kindred
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How do you make people care about what you do when there’s so much to care about?
Awards

CiPR Awards shortlist
New work

Probation in Verse
Awards

Purpose Awards shortlist
New work

A call to ‘Change the Script’ on social work
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Encouraging the nation to “improv” their finances
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Creating buzz for the Big Food Redesign Challenge
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Making a splash with ‘Water Silks’
Awards

Kindred secures three shortlist spots
Positive change

Unsold but not unloved: Why we believe there’s a marketing opportunity sitting in your unsold inventory
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Kindred appointed by Plum
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Skills for Life ‘Brain Gains’
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Technical education opens doors
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Festive reflections for probation recruitment
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Welcome to LapLand
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A coverage highlight for our high-tech care home client
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Learning No/Low lessons of 100% proof brand building
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Kindred ‘Building a Better World’ thought leadership event
Positive change

Building a Better World Report 2024
Awards

Kindred named as a finalist in three ESG & Sustainability Awards categories
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RSPCA ‘Kind Sparks’
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ESG comms for new client Epson
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The Ellen MacArthur Foundation hires Kindred
Awards

PRCA Awards – we’re nominated
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News we’ve been saving
Positive change

AI isn’t going to take your job, but it could make it easier
New work

Planting ‘Seeds of Change’ for Probation
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Organic fruit & veg on our plate this month
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Let’s go re-wild for this new client
New work

Woes ‘when the gas goes’
Positive change

Unlocking the bank of Gen Z
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Kindred’s Impact Report 23/24
Life at Kindred

Ready, Steady, Cook!
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Celebrity partnerships with purpose
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Make Green Seen
Awards

Purpose Agency of the Year
Positive change

Coming soon… NATURE+
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We need less talk and more action on EDI
Positive change

Our 2024 EDI data
New work

‘Change the Script’ on social work
Awards

PR Moment shortlist
New work

Star-studded qualification
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And they call it puppy love
New work

It’s a Christmas wrap!
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The beavers are back!
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‘Gas Safety Guardians’ – heroes of the household
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Kindred appointed by Save the Children for 2023 Christmas Jumper Day
Positive change in action

We’re publishing our pay gap data – will you?
New work

GOSH! OMG Lunch Bells
Positive change

What climate activists can learn from Barbie
Positive change in action

Kindred’s first B Corp Birthday Bonanza
Positive change

Introducing our first annual Impact Report.
Positive change in action

Less Concrete More Jungle Kindred’s nature-focussed studio.
Positive change

Why Positive Change is Serious Business
New work

Walking with Pride – launching Lily’s Kitchen ‘Walk & Talk’ service.
Life at Kindred

Wild June: Kindred takes on 30 Days Wild Challenge.
Awards

EMEA Purpose Awards – Kindred named finalist in Agency of the Year category.
New work

Launching a royal PAW-trait with a difference.
Awards

Kindred recognised as a finalist in PRWeek’s Best Places to Work Awards.
New work

‘Triggers’ – new short film urges viewers of online child sexual abuse to stop and seek help.
Awards

Kindred proud finalist in industry’s leading Mental Health Champion Award.
Awards

Kindred wins at PRCA Awards for campaign to help those under financial strain.
Positive change in action

We publish our pay gap data annually – be brave and join us.
Awards

ESG Awards – Kindred wins ESG Agency of the Year again!
Awards

Kindred win at Creative Moment Awards for campaign to promote financial wellbeing.
Awards

Kindred win at PRmoment Awards for campaign to raise awareness of pension scams.
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