In the run up to September, we’ve been working behind the scenes with new client, the Building Societies Association, to refresh their campaign for UK Savings Week. This year, they wanted to encourage more supporters to back the campaign – organising events across the sector and getting behind important savings messages. The campaign targeted those who have the means to save, but perhaps aren’t very good at it, as well as harder to reach groups where saving is much more difficult. Our campaign – Savings. They’re what you make of them – leans into people’s motivations to save, whether for a treat, to build a habit or for a rainy day. We were thrilled to be involved in a campaign that makes a positive impact to people’s financial wellbeing.

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