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Organic fruit & veg on our plate this month

September 2024

This Organic September, we’ve been working with sustainable online grocers, Abel & Cole to serve up news on the future of organic fruit & veg in Britain.

Backed by environmental campaigner, Hugh Fearnley-Whittingstall, and the UK’s leading organic trade body, The Soil Association, we created a deep dive report into the organic fruit & veg market, which covered key issues facing farmers, innovations happening across the industry, and future-gazing predictions for the year ahead.

We’ve unearthed the affect climate change is having on organic farmers, the impact of unpredictable weather on produce and even the rising popularity of melons. The findings were packaged up to secure some mouthwatering coverage in Country & Townhouse, The Grocer, and the Daily Star. It’s also topped the menu across 25 radio interviews, including Times Radio, BBC Radio Derby and BBC Radio Nottingham.

Read the full report here: The Future of Organic Fruit & Veg.