We inspired 100,000 teenagers to spend their summers offline. We championed the ‘middle seat kid’ to share the realities of family car journeys. We gave invisible people a voice and freed two modern day slaves. We reached 96% of the UK to launch the new quid on the block. We empowered millions of citizens to protect themselves against financial fraud. We lightened the load for parents of weaning babies. We galvanised staff to help build a world where children have the right to play. We got people reading by getting them to listen.