Knepp
Positive Change is Serious Business.
Creating a marketing strategy that combines purpose and profit
The details.
Knepp
Building the business case for rewilding
Develop an actionable marketing strategy combining purpose and profit for the Knepp Estate.
How we made positive changeKnepp is famous in sustainability circles as the pioneers of the UK’s rewilding movement. Bringing turtle doves and purple emperor butterflies back to the Sussex countryside. The Knepp Estate offering had evolved over this time – adding a restaurant, a butchery, garden, a camping site, eco-tourism tours - and there was tension between the commercial and sustainability sides of the business. To reconcile this, we created a marketing strategy that showcased Knepp as a trailblazer, changing the way we think about nature and demonstrating how to build a sustainable business model where purpose and profit combine.
What we delivered- Communications strategy
- Message development
- Positive change
- Strategy
An empowered marketing team working from one central strategy resulting in a YoY uplift in business metrics across the estate in the winter season (the most challenging season).
