The brief

Launch a new brand of toilet roll, with 100% of profits going to NHS Charities during COVID-19.

How we made positive change

On launch day Serious Tissues was covered by the Guardian, Metro, Stylist, The Big Issue and to quote Time Out: “Do your bum a favour and reassure it that when the shit went down, it did its bit.”
Buy Serious Tissues here.

Impact

15

pieces of coverage on launch day

9

in national and consumer titles

1

day for the premium collection to sell out