The brief

Launch a new brand of toilet roll, with 100% of profits going to NHS Charities during COVID-19.

How we made positive change

On launch day Serious Tissues was covered by the Guardian, Metro, Stylist, The Big Issue and to quote Time Out: “Do your bum a favour and reassure it that when the shit went down, it did its bit.”
Buy Serious Tissues here.



pieces of coverage on launch day


in national and consumer titles


day for the premium collection to sell out

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