The brief
Launch a new brand of toilet roll, with 100% of profits going to NHS Charities during COVID-19.
How we made positive change
On launch day Serious Tissues was covered by the Guardian, Metro, Stylist, The Big Issue and to quote Time Out: “Do your bum a favour and reassure it that when the shit went down, it did its bit.”
Buy Serious Tissues here.
Impact
15
pieces of coverage on launch day
9
in national and consumer titles
1
day for the premium collection to sell out
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