The brief

Raise awareness of Clearscore’s new ‘Clearscore sure’ brand positioning and show how the platform builds financial confidence.

How we made positive change

Our audience was diverse and, within it, people had differing levels of financial confidence.

We demonstrated that everyone can be ‘Clearscore sure’ about their finances by transforming the West Midlands town of Shirley into Surely.

Our programme of content and interventions – fronted by local legend Dion Dublin – empowered residents and boosted their financial wellbeing.

Impact

 

158

pieces of coverage

100%

of coverage included a key message

96.9m

PR and social reach

1,200% 

uplift in people agreeing that ClearScore builds financial confidence