The brief

Encourage the UK public to switch energy supplier, increasing competition in the market and ultimately saving people money.

How we made positive change

The multi-media campaign – which included TV, posters, press, radio, digital and social – was developed in just six weeks and highlighted the big savings that could be made by switching energy supplier. Vitally, it also created a sense of ease and that everyone was doing it (social norming).

In recognition of the campaign’s success, ‘Power to Switch’ was selected by the Government Communication Service as a best-in-class example of public sector communications.



increase in the number of households switching

60% increase in the average value-per-switch


return on investment for the UK public


increase in total consumer savings