The brief

Amplify the launch of Dogs Trust’s inaugural National Dog Survey.

How we made positive change

With media interest high in adoption and relinquishment stories relating to the boom in pet ownership during the pandemic, Dogs Trust was ideally placed to leverage their expertise to join the conversation and spread the word about the campaign.

We created a multi-phased consumer PR campaign to generate news and talkability whilst keeping a strong narrative link back to the survey and the ATL platform developed by GOOD agency.

Impact

364k

survey completions – exceeding a target of 200k by 82%

408

pieces of coverage

146

pieces of broadcast coverage

85%

of coverage directly referenced the National Dog Survey

100%

coverage directly referenced Dogs Trust