The brief

Create a content strategy playbook for Instagram and YouTube, bridging the gap between Dyson’s traditional guidelines and industry best practice.

How we made positive change

Dyson felt their brand personality wasn’t being translated to the audience through social content. We worked with their internal creative team to empower them with the tools they needed to create best-in -class content that fit with their vision for the future of Dyson on social media.

Impact

100+

pages of industry insight, best practices, branding, content, TOV, editorial and publishing strategy for Instagram and YouTube

15

Instagram content prototypes, encompassing formats, channel and content branding, animations, transitions, overlays, supers, editing techniques, image treatment, sound and sonic branding across platforms

12+

adaptable and editable, iterative templates for the internal Dyson teams

1

master treatment for YouTube videos, which included an iterative process for channel art, thumbnail design, branded intros, outros approach and animated end screen approaches