The brief

Generate mass consumer action ahead of the FCA’s PPI deadline.

How we made positive change

PPI mis-selling has been called the UK’s biggest financial scandal. Our PR and partnerships campaign contributed to righting this wrong, helping return billions of pounds to millions of consumers. We normalised acting on PPI and made sure no-one intending to complain missed the deadline, by securing constant and relatable reminders in the media in the run-up to 29 August 2019.

Impact

1,005

pieces of coverage

546m

reach

631%

increase in users accessing FCA’s web pages

2000% year-on-year increase in searches for FCA PPI