The brief
Get people to prioritise home gas safety, driving awareness and use of the Gas Safe Register.
How we made positive change
Consumer research revealed that three quarters of UK homeowners are currently perturbed by a ‘niggling feeling’ about something in their house that they’ve not got round to fixing, which has ended up costing them more money in the long run.
Impact
222
pieces of media coverage
1m
social content views
43m
coverage reach
99%
of coverage included call to action
9
national hits
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