The brief

Capitalise on Gas Safety Week 2019 to raise awareness of, and encourage people to use, the Gas Safe Register and registered engineers.

How we made positive change

Small children and older people are most vulnerable to gas safety. They’re also the people we all most want to protect. To use this to raise the important of gas safety, we created ‘Better Gas Safe than Sorry’, a new children’s book to bring to life the signs and symptoms of unsafe gas appliances in a fun and engaging way.

Impact

 

5.5m

people reached through earned media

60

pieces of national coverage during Gas Safety Week

7

national hits

Contributed to a 60% increase in web users YOY