The brief
Capitalise on Gas Safety Week to raise awareness of, and encourage people to use, the Gas Safe Register and registered engineers.
How we made positive change
Small children and older people are most vulnerable to gas safety. They’re also the people we all most want to protect. To use this to raise the importance of gas safety, we created ‘Better Gas Safe than Sorry’, a new children’s book to bring to life the signs and symptoms of unsafe gas appliances in a fun and engaging way.
Impact
5.5m
people reached through earned media
60
pieces of national coverage during Gas Safety Week
7
national hits
Contributed to a 60% increase in web users YOY
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