The brief

Deliver a standalone, magical brand moment for Heathrow at Christmas

How we made positive change

We unveiled an installation of periscopes in Heathrow’s departure lounges, allowing children and adults to witness the inner workings of Santa’s workshop, through a series of 360-degree films, which were also shared online.  Each film gave passengers the chance to watch elvish activity taking place underneath their feet – with scenes all acted out by Heathrow’s very own colleagues.

Impact

5

national news hits

Positive passenger feedback: “thank you for helping me remember how magical it feels to be a kid at Christmas”.

87m+

 

opportunities to see campaign coverage