Positive Change is Serious Business.

We inspired 69,000 more people to seek out a Gas Safe registered engineer.

The details.

Gas Safe Register
House Whispers
The brief

Get UK homeowners to check their gas appliances using a Gas Safe Registered engineer.

How we made positive change

We developed ‘House Whispers: if your home could talk, what would it say’? surfacing the things that most ‘niggle’ at homeowners about their homes. To inspire action, we calculated the costliest ‘niggles’ if left ignored, including leaky pipes and rattling boilers, and we assembled a crack team of the nation’s top ‘house whisperers’ – experts who could help people understand the implications of what their homes were trying to tell them.

What we delivered
  • Behaviour change
  • Content
  • PR
  • Social media

Impact in numbers.

222
pieces of media coverage
9
national hits including The Sun, Independent, Metro and Daily Express
100%
of coverage included a campaign call to action
1m
views of social content
27%
year-on-year increase in web visits during launch week
67%
post-campaign awareness of GSR, an all-time high

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