The brief

Empower young men to report any images or videos they think may feature someone who is under 18

How we made positive change

Our creative PR and social campaign with #Sock – a walking talking wank-sock – not only successfully moved the issue of online child sexual abuse into the mainstream, but also drove behavioural and attitudinal change, empowering young men to behave differently and take positive action.

Impact

 

4.6m

views of the #SoSockingSimple films

748,502

visits to the IWF website during the campaign period (up 33% vs pre-campaign period)

500+

pieces of national and regional media coverage

5%

increase in accurate reports made to the IWF

1

mention during a House of Commons Business of the House sitting