The brief
Help Lily’s Kitchen engage Millenial pet parents over the festive season.
How we made positive change
To make the Christmas 2022 exodus as easy as possible for pet parents, we launched a Lily’s Kitchen x GWR partnership, creating the UK’s first ever pet-approved train services including in-station sampling, a specially wrapped train, celebrity vet Rory offering travel tips and influencer content
Impact
1
new partnership with a celebrity vet
1.5m
social reach
1,656
link clicks from social content
10.2%
engagement rate
98
pieces of coverage
Back to top
