The brief
Motivate Londoners to make small changes towards eating more healthily and sustainably, making a big difference to their pockets and the planet.
How we made positive change
Our campaign platform had the flex to show the personal, small-scale changes – and the resulting big differences – that could be made at a local level. We launched a fully-integrated campaign encompassing outdoor advertising, social and digital channels, events and PR. This pilot campaign delivered across London will now be rolled out in cities across the EU.
Impact
41
pieces of London news coverage
3.5% engagement rate on social channels
109,000
views of campaign video content
8
European cities to follow the London blueprint
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