The brief

Motivate Londoners to make small changes towards eating more healthily and sustainably, making a big difference to their pockets and the planet.

How we made positive change

Our campaign platform had the flex to show the personal, small-scale changes – and the resulting big differences – that could be made at a local level. We launched a fully-integrated campaign encompassing outdoor advertising, social and digital channels, events and PR. This pilot campaign delivered across London will now be rolled out in cities across the EU.

Impact

41

pieces of London news coverage

3.5% engagement rate on social channels

109,000

 

views of campaign video content

8

European cities to follow the London blueprint