The brief
An earned campaign around British Summer holidays that drives awareness of Lovat Parks
How we made positive change
Forget about the ‘Big 5’ on safari, we revealed the UK’s very own stunning, unmissable ‘Big 5’ wildlife wonders – identified by TV presenter Megan McCubbin. We worked with Professor Andrea Mechelli on a report providing new insight into the health benefits of getting back to nature and immersing in wild spaces.
Impact
37
pieces of coverage
11
pieces of national coverage
386m
people reached
225k
influencer content views
1.71%
engagement rate on influencer content
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