The brief

Reduce the 3.1m glasses of milk thrown down the sink every day.

How we made positive change

If fridge temperature dials are set to 5 degrees, milks lasts up to 3 days longer, avoiding a huge amount of wastage. Yet 50% of the UK public don’t know how to set their fridge correctly. To address this knowledge gap, we partnered with the UK’s biggest fridge manufacturers to create the UK’s first online tool that showed you how to adjust your fridge temperature


62% of people who have seen “Chill The Fridge Out” check their fridge temperature every three months compared to 43% of the general population


National news stories


tool visits in three weeks


partners supported the campaign including Whirlpool and Smeg

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