Inspire UK millennials to travel outside of Europe with Lufthansa.
How we made positive change
For millennials authenticity is everything. So, to create the most authentic influencer campaign ever, we sent travel influencer Saunders CB on a trip around Japan, equipped with EEG technology to record his brainwaves, capturing his feelings every step of the way. The campaign was supported with a microsite that identified which destination most appealed to the visitor’s brain.
visits to microsite
promo codes downloaded
PR opportunities to see