The brief

Inspire UK millennials to travel outside of Europe with Lufthansa.

How we made positive change

For millennials authenticity is everything.  So, to create the most authentic influencer campaign ever, we sent travel influencer Saunders CB on a trip around Japan, equipped with EEG technology to record his brainwaves, capturing his feelings every step of the way. The campaign was supported with a microsite that identified which destination most appealed to the visitor’s brain.

Impact

13.6k

visits to microsite

 

2.4m

social media reach

600

promo codes downloaded

95.4m

PR opportunities to see

337,000

total engagements