The brief

Promote LV=’s recently launched multi-car cover insurance to a crowded market.

How we made positive change

The hazard perception test hasn’t been updated in decades, and yet the risks drivers face today are very different. We used this opportunity to create our own modern hazard perception test for people to take and share online – which they did in their thousands. By demonstrating new and updated risks, and highlighting that the current version is no longer fit for purpose, LV= was able to call on the government to make drastic changes to the test.



reached by social media


visits to website


pieces of coverage



completion rate of test

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