The brief

Develop an advocacy campaign for the Northern Powerhouse to drive positive perceptions of the North as a desirable place in which to work and grow a business.

How we made positive change

We developed a bold brand identity that used striking photography and declarative statements to celebrate talent and opportunities in the North. Our communications programme involved engaging with hundreds of partners to co-create content through a series of themed weeks and campaign ‘moments’.

Impact

 

52

on-airport partner actions secured

25%

increase in people believing the Northern economy is improving

28%

increase in people agreeing there’s a sense of optimism in the North of England

Over 5,000 partner actions secured