The brief
Develop an advocacy campaign for the Northern Powerhouse to drive positive perceptions of the North as a desirable place in which to work and grow a business.
How we made positive change
We developed a bold brand identity that used striking photography and declarative statements to celebrate talent and opportunities in the North. Our communications programme involved engaging with hundreds of partners to co-create content through a series of themed weeks and campaign ‘moments’.
Impact
52
on-airport partner actions secured
25%
increase in people believing the Northern economy is improving
28%
increase in people agreeing there’s a sense of optimism in the North of England
Over 5,000 partner actions secured
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