The brief

Reveal just how widespread sexual harassment is across the UK music industry and call for stronger legislation to protect freelancers

How we made positive change

Half of musicians have experienced sexual harassment at work. 85% don’t report it due to the industry’s culture. And just one in five work under contracts that protect them – as many are freelancers. Kindred conducted a big media push to help the Musicians’ Union get their voice heard, calling on government to extend protections to all.

Impact

14

national hits on the day of launch across print, online and broadcast

728m

circulation

2

case studies speaking out about their experiences across multiple radio and TV channels

Petition sign-ups target surpassed within days of campaign launch