The brief
Reveal just how widespread sexual harassment is across the UK music industry and call for stronger legislation to protect freelancers
How we made positive change
Half of musicians have experienced sexual harassment at work. 85% don’t report it due to the industry’s culture. And just one in five work under contracts that protect them – as many are freelancers. Kindred conducted a big media push to help the Musicians’ Union get their voice heard, calling on government to extend protections to all.
Impact
14
national hits on the day of launch across print, online and broadcast
728m
circulation
2
case studies speaking out about their experiences across multiple radio and TV channels
Petition sign-ups target surpassed within days of campaign launch
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