The brief

Launch the Musicians’ Union Coronavirus Hardship Fund

How we made positive change

Using stats from a poll by MU of its members, in 48 hours, we crafted, drafted and sold in a story to national and regional media. We highlighted the impact the COVID-19 lockdown was already having on musicians, and announced the Musicians’ Union Coronavirus Hardship Fund.

Impact

76

pieces of coverage against an unprecedented news agenda

Google Trends show searches for Musicians’ Union spiked significantly

84%

 

of coverage specifically directed people to the fund

5

 

interviews with case studies and our MU spokesperson

200%

month-on-month rise in traffic to MU website – contributed to by PR