The brief
Launch the Musicians’ Union Coronavirus Hardship Fund
How we made positive change
Using stats from a poll by MU of its members, in 48 hours, we crafted, drafted and sold in a story to national and regional media. We highlighted the impact the COVID-19 lockdown was already having on musicians, and announced the Musicians’ Union Coronavirus Hardship Fund.
Impact
76
pieces of coverage against an unprecedented news agenda
Google Trends show searches for Musicians’ Union spiked significantly
84%
of coverage specifically directed people to the fund
5
interviews with case studies and our MU spokesperson
200%
month-on-month rise in traffic to MU website – contributed to by PR
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