The brief

Make sure the 15-17 year olds who signed up to NCS in January are excited and ready to turn up to programme come the summer.

How we made positive change

We launched a ‘secret’ Instagram feed with weekly prize drops designed to add value to the on-programme experience. Access to the feed was granted via selfies. To ease concerns about who else would be on programme and create a social norming, these selfies were then uploaded to a digital wall so attendees could see who they’d be meeting on programme.

 

Impact

147,000

impressions

101,000

video views

2,579

 

competition entries