The brief

To recruit 15-17 year olds to go on the NCS (National Citizen Service) programme to help them build confidence and skills for life.

How we made positive change

We galvanised 100,000 teenagers to be their own agents of change by finding their post GCSE independence and freedom through our social-first ‘Change Your Summer’ campaign. We created influencer videos, school snapcodes, memes and more, and helped make thousands of teenagers more confident, more skilled, less anxious, more socially engaged, more likely to vote, and more likely to volunteer.

Impact

Best Use of YouTube for Good, Effectiveness Award Winner of Best Influencer Campaign at the UK Content Awards

6.4m

YouTube impressions

104,331

sign ups

+7%

YOY