The brief
Raise awareness of the seriousness of ‘Money Muling’ among students
How we made positive change
To stop students falling into a money laundering trap, we worked with the NCA to highlight the risks of ‘get rich quick’ schemes that could carry a prison sentence. We worked with influencers and used paid social media to drive the message home.
Impact
33%
rise in calls to CrimeStoppers during the campaign period
1,137%
increase in traffic to Money Mules website
767k
video views
891k
reached through Snapchat alone
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