The brief

Raise awareness of the seriousness of ‘Money Muling’ among students

How we made positive change

To stop students falling into a money laundering trap, we worked with the NCA to highlight the risks of ‘get rich quick’ schemes that could carry a prison sentence. We worked with influencers and used paid social media to drive the message home.

Impact

 

33%

rise in calls to CrimeStoppers during the campaign period

1,137%

increase in traffic to Money Mules website

767k

video views

891k

reached through Snapchat alone