Raise awareness of the seriousness of ‘Money Muling’ among students
How we made positive change
To stop students falling into a money laundering trap, we worked with the NCA to highlight the risks of ‘get rich quick’ schemes that could carry a prison sentence. We worked with influencers and used paid social media to drive the message home.
rise in calls to CrimeStoppers during the campaign period
increase in traffic to Money Mules website
reached through Snapchat alone