Positive Change is Serious Business.

We encouraged 364,000 families to share their experiences of dog ownership.

The details.

Dogs Trust
National Dog Survey
The brief

Drive completions of Dogs Trust’s inaugural National Dog Survey.

How we made positive change

With high media interest in adoption and relinquishment stories following a boom in pet ownership, Dogs Trust was ideally placed to leverage its expertise to join the conversation and spread the word about the campaign. We created a multi-phased consumer PR campaign harnessing exclusives, case studies and data to generate news and talkability whilst keeping a strong narrative link back to the survey and the ATL platform.

What we delivered
  • Content
  • PR
  • Social media

Impact in numbers.

364k
survey completions, exceed the 200k target by 82%
408
pieces of coverage
146
pieces of broadcast coverage inc. in-depth VT on Morning Live
85%
of coverage directly referenced the National Dog Survey

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