The brief

Educate NHS staff about data and cyber security

How we made positive change

We created collateral with reassuring and simple messaging, showing key cyber security behaviours to be vital to patient confidentiality and care, producing charming and eye-catching visuals to bring this to life and ensure stand-out. We empowered trusts to run their own campaigns with a toolkit and microsite.

Impact

15%

increase in concern for cyber security within the NHS

53%

 

of respondents stated that the campaign materials made them view cyber security as more important overall

17%

 

decrease in those with stated resistance to cyber security practices