The brief
Educate NHS staff about data and cyber security
How we made positive change
We created collateral with reassuring and simple messaging, showing key cyber security behaviours to be vital to patient confidentiality and care, producing charming and eye-catching visuals to bring this to life and ensure stand-out. We empowered trusts to run their own campaigns with a toolkit and microsite.
Impact
15%
increase in concern for cyber security within the NHS
53%
of respondents stated that the campaign materials made them view cyber security as more important overall
17%
decrease in those with stated resistance to cyber security practices
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