The brief
Gain positive coverage around the launch of M&S Food on ocado.com
How we made positive change
With data showing lockdown has left Brits in a meal rut, we shone a light on new and unexpected food partnerships to get shoppers excited about the Ocado M&S range.
We teamed up with flavour expert Niki Segnit to reveal surprising foods that pair with everyday favourites and asked people to share their unusual food combos. Hampers were delivered to media and influencers, and celebrity duo Jessie Ware and her mum Lennie, inspired customers with their own perfectly paired recipes.
Impact
13
national pieces of coverage
40+
pieces of coverage across national and consumer media
498m
reach
Positive social posts from some of the nation’s best-known names and journalists including Harry Wallop, Davina McCall and Katie Piper
A homage to Ocado by renowned commentator Esther Walker in the Daily Telegraph
